Are you getting enough hugs?

While there’s no definitive “magic number,” some experts suggest aiming for at least 8 hugs a day for maintenance and potentially 12 for growth, emphasizing the positive effects of physical touch on well-being and emotional connection.

Family therapist Virginia Satir famously said, “We need four hugs a day for survival. We need eight hugs a day for maintenance. We need 12 hugs a day for growth.” 

Hugs can boost oxytocin (the “love hormone”), reduce stress, improve mood, strengthen the immune system, and enhance interpersonal relationship. They also may support cardiovascular health.

Quality trumps quantity. Focus should be on meaningful and genuine connections, rather than simply hitting a specific number of hugs. Aim for hugs lasting at least 20 seconds to potentially maximize the release of oxytocin and emotional connection.